Cory Doctorow details the path to the enshitifications of Facebook and Twitter.
“This is what changed: the collapse of market, government, and labor constraints, and IP law’s criminalization of disenshittifying, interoperable add-ons. This is why Zuck, an eternal creep, is now letting his creep flag fly so proudly today. Not because he’s a worse person, but because he understands that he can hurt his users and workers to benefit his shareholders without facing any consequences. Zuckerberg 2025 isn’t the most evil Zuck, he’s the most unconstrained Zuck.”
When you start with a conclusion and work your way back to reasons, you almost always end up with odd logic. That’s why good science does it the other way around.