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4 days agoNot saying that it shouldn’t be illegal and it’s shady as fuck, but GDPR opt-outs are usually retroactive, meaning you can remove consent from data they’ve already processed, and they have to retroactively scrub your personal data out.
They don’t need to.
They only have to remove your personal data. So the company / AI model is not allowed to have data specifically on you, but it can have the average age of people living in your town even if your data contributed to calculating that average.
That said, Apple here never had affirmative consent, so they can’t get away with just doing this.