That’s because you already have top notch gear:) For everyone that’s not already at 7900 level performance 90% of the performance at 80% of the price is great.

For those that are able to spend 80% of the price, that is.

Compute power seems to be the same, disregarding any architecture changes. If they manage to pull off equal performance at a lower price and lower power envelope, it’ll actually be quite something.

ATI, sorry meant AMD, have tried the low price approach. They achieved nothing in terms of market share, the green fans didn’t find lower price and better performance enough to be swayed, and only ended up hurting their bottom line. There is nothing in it for AMD.

What has AMD to gain by dumping prices to sooth the nvidia-first crowd?