The briefcase of money turns into velocity of money, which turns into jobs, which turns into wage pressure, which turns into higher wages for the poor, so they can buy the product or service with their own greatest marginal utility; so in their eyes they view the briefcase of money as the optimal empathetic choice.
Well, assuming the right in this case are Ron Paul right-leaning and not Trump right-leaning. In Trumps case he does just want the briefcase of money for himself.
Accepting gays is definitely the same as funding sex change for prisoners and sending them to a female prison, which was one of the most successful ads in history.