Kinda sucks for me, as I’ve almost exclusively used gift cards for the last few years. I get a bonus tax-free credit card by my employer, which I can only use at retail stores. So those were a great way for me to use that card to buy games. It was also a good option for people who wanted to avoid payment providers like Visa/Mastercard etc. Oh well.
There are a lot of corners of society that consider just giving cash still very rude. There are a lot of Kool-Aid drinkers out there.