It makes a lot of sense from the perspective of the US, but a lot of countries will likely have the same debate about not only TikTok, but american social media sites and their influence on their democracies now. Especially giving the timing. Not only is Xitter known to shrug off EU regulations in actively pushing disinformation campaigns but apparently Facebook and Google are joining in too now. All the while there’s a war happening in Europe right now. The EU could make the wise decision to make the same demands to those companies that the US made towards TikTok. For our own safety.
I think those „success stories“ were always at least a little fabricated by the algorithm that somewhat randomly pushed a selected few lucky users immensely just to show the rest how you can become a media sensation overnight. It gives the platform free publicity as opposed to distributing visibility more evenly. Besides the ad revenue on TikTok is almost non existent even compared to Youtube. It was never a platform that you could realistically become successful with even if you got views.