Current implementation seems like overkill. Why not just:

• Search “Eiffel tower”
• send search term to Apple server that already exists (Apple Maps)
• server returns gps coordinates for that term
• photos app displays photos in order of nearest to those coordinates

I don’t really understand the purpose of the feature — GPS tags are already embedded in the photo by the phone, so it knows the location of each picture. The phone also analyzes faces of people you’ve identified so you can search for people you know. What else does this new feature add?

I think it was his end run around Apple donating the money directly which would have been a complete disaster. I don’t think Cook supports trump in a “rah rah” sort of way, but knows if the company doesn’t pay him suck up money, it will come back to haunt them later.

Either way, it’s still gross.

Apple opted customers in, got sued, and will now prompt customers if they want to be opted in or out.